Welcome to the online help documentation for ADvance. If you are new to the system, please consider reading the ‘Introduction to ADvance’ section below. This provides a brief overview of ADvance, its core features and its capabilities.
The ADvance SaaS customer data platform (CDP) is a GDPR-compliant, multichannel single customer view, customer identity & access management (CIAM), and e-commerce system in one.
ADvance empowers organisations to engage and manage audiences using all of the communication methods you would expect in the real world – via the web, email and in print. Unlike marketing automation and CRM systems, ADvance is transactional and combines all necessary data intelligence and tools to deliver or trigger the right message in the right format at the right time.
ADvance tracks visitors to your website, encourages them to register and subscribe to your products. The CIAM capabilities allow you to set up metered access levels/tiers which allow visitors to view a limited number of pages before they are asked to register and then subscribe within a predetermined timeframe.
The subscription management capability allows you to easily create, set-up and deliver multiple subscription options for each of your products, such as digital and print magazines, different subscription terms, different currency options etc. When a subscription is due to end, customers can be targeted in a renewal campaign to encourage them to renew.
A party record is created in ADvance once a user registers. This allows the user to sign in when they visit your website and they can purchase individual products or subscribe to your magazines. ADvance also allows you to analyse your customer base which can help you to develop/improve and market your products.