We are constantly assessing the effectiveness and efficiency of our platforms against our mission to help our customers increase engagement and revenue through customised experiences and offers. 

    In addition to our own monitoring, market research and blue-sky thinking, some of the most important inspiration we get for this process comes directly from our customers. If you have an idea for a new feature or function or an improvement to existing functionality then it’s very simple to get it considered as a candidate for our roadmap. The first step is to double check the help site to make sure we don’t already offer the feature or something equivalent to it. And don’t forget to keep a close eye on our release notes which include information about forthcoming functionality that might still be in its beta stage. If you’ve reviewed the documentation and you’re unclear whether the system currently offers what you are looking for, be sure to check with support or your account manager.

    Once you’ve established that we definitely don’t already offer the feature or that it’s not slated for a forthcoming release, then all you need to do is raise a Jira ticket making sure to tag the issue type as ‘New Feature/Change Request’. To speed the assessment process, the description should explain why you think the feature or function will be a useful addition to the platform (don’t forget we need to consider how all our customers will benefit from it) and always include a real-world use case. Let us worry about how to make the improvement work – what we need to understand from you is the end result you are looking for. So instead of ‘please change the input from radio buttons to checkboxes’ try ‘I want to make sure the user can only select one item so there is no confusion over the choices they can make’. That’s all there is to it!

    If you want to understand what happens after you submit the Jira ticket then read our assessment process article.