Do you want to test two different access denied messages to see which is the most effective? This article explains how.
For instance, you may wish to test a generic prompt against a message with a price – e.g. ”Subscribe for full access” or “Subscribe from just 61p per day”.
Follow the steps below:
1. Create a new category (not in the editorial branch) that can be used to identify the message.
2. Create your new access denied message story (this could be a copy of an existing one) and amend with the alternative message. Give it a clear headline so that the two messages can be easily distiguished in Webvision.
3. To measure the success rate you will need to have different campaign codes on the links in each message. These campaign codes can be created in ADvance > Configuration > Source Codes > Add Source code - Select type should be “Campaign - not renewal”
4. Add the campaign codes by editing the links in the story view.
?campaigncode=[yourcode] if this is the first variable in the URL
&campaigncode=[yourcode] if not.
5. Create a new access condition rule with the new category and associate with your new access denied story via Webvision > System > Access Messaging.
Now, not logged in users viewing private stories without the new category will see the original message.
And, if they are viewing stories with this category, they will see the alternative one.
You can then go to ADvance > Audience reporting > Business intelligence, and create a BI query that looks for any orders placed with the campaign code you used for the alternative access denied message.
Note: The example above is based on the messages shown to anonymous users where the original message was the default version (not related to specific gating categories).
You can follow a similar process to create alternative messages for logged in users.
If the gating on your site is already based on categories which are tied to AD products, you may need to have two additional categories – one for each version.
Last updated date
13 August 2019