Audience filters are used to define specifically which parties will be targeted for communication during this subscriber campaign.

    Exampl of the Audience Filters Page

    Audience filters allow you to restrict the subscriber campaign to target parties with a specific set of criteria. This allows you to create different subscriber campaigns to target different segments of your subscribing customers. For example, you may have two product offers designed to appeal to different type of customer. You can create two subscriber campaigns, the first with an audience filter targeting the customers who signed up to one product offer, and a second campaign targeting the customers who signed up to the other product offer.

    It is important to understand the full breakdown of the customers who have subscribed to a product when creating multiple campaigns. This will enable you to create the appropriate audience filters for each campaign.

    You can use the Business Intelligence page in ADvance to analyse the customer base for a product.

    Note: If you want the campaign to target every party which has subscribed to the product, you should leave the filters blank. For example; if you want to create a catch-all campaign.

    There are two methods for filtering the audience of a product:

    Audience filters

    If no filters are selected, the subscriber campaign will target every party who has subscribed to the product at the appropriate time.

    Note: Only parties who meet all selected criteria will be included in this subscriber campaign.

    1. Select the operator for a filter. There are three operators:
      • Is. This will include parties who have the parameter for the filter. Note: Some fields the filters apply to have historical data. This operator will include people who have had the parameter on their record. For example; a party may have a live subscription which was once from a product offer that had expired. When they last renewed they may have subscribed to a different product offer for the same product. The is operator for the old product offer will include this party in the filter. The is current filter will only include the party if the product offer is the current offer they have subscribed to.
      • Is not. This will exclude parties who have the parameter for the filter
      • Is currently. This will include parties who currently have the parameter for the filter
    1. Select the filter parameter
    2. Click Add to add a filter to the subscriber campaign. You can apply the following filters;
      • Renewal profile. This is related to the number of times a party has renewed their subscription. It enables you to design different subscriber campaigns to minimize churn when subscriptions come to an end. There are three options;
      • Sensitive. This will filter customers who have never renewed their subscription
      • Semi Sensitive. This will filter customers who have only renewed their subscription once
      • Firm. This will filter customers who have renewed their subscription two or more times
      • Product offer. This will filter customers who have subscribed to a product offer. After a product offer is selected, an Or field is added below. This allows you to select multiple product offers for the filter. Note: When using product offers to filter, you must remember to update your subscriber campaign set up if you add new offers. For example; annual price increase
      • Product variant. This is linked to the product offer filter. It will filter customers who have subscribed to a specific product variant of a product offer. After a product offer and a product variant is selected, an Or field is added below. This allows you to select multiple product variants for the filter
      • Region. This will filter customers to a geographic region
      • Country. This will filter customers from a specific country. It is linked to the Region filter. If a region is selected, only countries within the region are available
      • Payment method. This will filter customers by the method they used to pay for their subscription
      • Subscription channel. This will filter customers by the channel they used to subscribe to the product, e.g. website, telephone etc.
      • Age of subscription. This will filter customers by the length of their subscription. Take care when selecting this filter with the renewal profile filter as you could create a contradictory filter
      • Source code. This will filter customers through source codes which have been added to their party record
    1. Adjust the settings for the additional filters as required. Additional filters are related to the type of subscription for the customer, e.g. a gift or a personal subscription. By default, each subscription type is included and the donor of the subscription is targeted
      • Select the operator for the additional filter
      • Select the target for the additional filter. The donor is the party which paid for the subscription, the recipient is the party who receives it
    1. Click Save. The changes to the subscriber campaign are saved

    BI filters

    BIA method of segmenting your database to provide actionable data about your customer’s filters can be used to create more complex rules for targeting the audience of a product. BI filters are created in the Business Intelligence page.

    Note: If you select Audience Filters and a BI filter, only parties which meet all criteria will be selected.

    1. Click Add filter. The Add Filters window is displayed

    Example of the Add Filters window

    1. The table shows every filter saved in ADvance
      • Use the Brand field to only show filters linked to a specific brand
      • Use the group field to only show filters linked to a group
      • Click a filter type to only show filters of a specific type. There are four types:
      • IFR (a process to manage the distribution of print based products) Recipients. This is used to determine which recipients are included in an Issue Fulfilment Run (a process to manage the distribution of print based products)
      • IFR Batches. This is used to determine batch splits in an Issue Fulfilment Run
      • Search filter. This is the default filter type. It indicates that the BI filter may is used for search purposes. It may be used in other areas in ADvance and it may be used to export data
      • Subscriber campaign. This is used to determine the audience for a Subscriber Campaign
    1. Click a filter title to select it
    2. Click Finish. The BI filter is added to the Audience filters page
    3. Click Save. The changes to the subscriber campaign are saved