Webvision Cloud release notes – March 2022

Advert viewability - Beta release

This month's release contains commercially valuable advert viewability improvements. This exciting development will allow greater control of advert placement within the article page allowing you to increase your ad revenues through enhanced inventory and yield.

We will be working with contributing clients over the next weeks to test and refine. This feature will then be available for all clients to upgrade. Please contact your account manager if this is of interest.

Increase inventory

• Longer articles load more adverts, both in-line and on the right-hand column
• Add multiple adverts in-line and to the right hand column
• Refresh slots after a minimum of 30 seconds
• Serve adverts and WIDGETS such as Most popular, Newsletter sign-up

Better view-ability metrics

• Sticky slots on the right-hand column
• Lazy loaded - decrease adverts loading off-screen and not being seen
• In-line slots

Greater control

Desktop and mobile 

Control placement of adverts based on screen size.

• Desktop configuration for in-line slots - first placement after X paragraphs, repeat after every X paragraphs
• Mobile allows for a different configuration within the text

Right hand column

•  Slots will continue to load if there is space available

Control or suppress adverts for different content types with Slot Groups

• Control adverts slots based on Type and Categories - for example, repress in-line adverts on Native content
• Suppress adverts on marketing or event content
• Override settings on an article level with 'exclude' categories