All Increase advert revenue articles
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Recipe
Build richer commercial relationships using native advertising
Native advertising provides an attractive opportunity for your advertisers and commercial partners to deliver in-depth information about their brand to your audience. By using Webvision Cloud to serve this content the client benefits from the association between brands and you can develop a premium revenue stream.
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Recipe
Create vertical channels to deliver high-yield, context-based advertising for your commercial partners
Subdividing the content of your site with a broader information architecture allows for an increase in advertising inventory and the opportunity to increase rates for access to targeted audiences.
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Recipe
Diversify ad revenue through sponsored microsites
Sponsored microsites – or branded content hubs – can be highly effective in raising the brand profile of your advertising partner and driving users to their site, increasing purchase intent, campaign awareness or new business leads.