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Recipe
Improve conversion rates and data quality with incremental capture techniques
Developing and maintaining data on your customers is critical to your business. So throughout a client’s journey up the engagement stairway, you’ll need to capture information from them. But if you want to improve the user experience and keep conversion rates high you need to resist the temptation to ask ...
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Recipe
Build richer commercial relationships using native advertising
Native advertising provides an attractive opportunity for your advertisers and commercial partners to deliver in-depth information about their brand to your audience. By using Webvision Cloud to serve this content the client benefits from the association between brands and you can develop a premium revenue stream.
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Recipe
Create and run a commercially successful virtual event for a stay-at-home audience
Virtual events are becoming an increasingly important route to engage with your audience and reduce face-to-face contact as your customers come under pressure not to travel.
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Recipe
Deliver a relevant experience with the personalised content widget
The personalised content widget is a great way to help build a personal and relevant experience for your users, increasing and maintaining engagement by providing content based on their own individual preferences.
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Recipe
Understand the concepts behind gating models
There are many different gating models supported by Webvision Cloud, and they can be easily amended to fit new requirements or to test and refine changing offerings. This recipe describes the ingredients and method for setting up a simple three-level gating model where different levels of access are granted to ...
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Recipe
Optimise renewal rates with intelligent engagement-driven campaigns
The subscriber campaign module within ADvance can be used to create multiple targeted campaigns per product, with automatically triggered messaging tailored specifically to segmented groups of subscribers. The onboarding/engagement/renewal cycle begins on day one of the subscription!
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Recipe
Create vertical channels to deliver high-yield, context-based advertising for your commercial partners
Subdividing the content of your site with a broader information architecture allows for an increase in advertising inventory and the opportunity to increase rates for access to targeted audiences.
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Recipe
Increasing engagement by targeting suitable content
Many websites cater for diverse audiences interested in different types of articles. Promoting the most relevant articles to each segment of your audience will lead to increased engagement.
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Recipe
Maximise the yield/value of paying subscribers
Webvision Cloud allows you to package your premium content in multiple ways and to create offers and upsell to existing subscribers. Subscriptions can be offered at different price points. Once subscribed to the simpler product, recipients can be targetted with tailored upgrade offers.
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Recipe
Turn engaged users into paying customers with a free trial
One of the most effective ways to turn engaged users into paying subscribers is to demonstrate the benefits of a subscription. Dynamic free trialling allows you to decide exactly which users get access to the trial and exactly what content is delivered in this way.
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Recipe
Turn anonymous traffic into valuable registered and known users
A known and qualified audience is highly valuable to your business and your advertisers. It allows you to know who is consuming your product, how different cohorts engage with your product and to sort out which traffic is really meaningful to your business.
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Recipe
Diversify ad revenue through sponsored microsites
Sponsored microsites – or branded content hubs – can be highly effective in raising the brand profile of your advertising partner and driving users to their site, increasing purchase intent, campaign awareness or new business leads.